MSF CTA Campaign

Project Description

This project was an assignment done during the Visual Communication unit at The University of Sydney. We were tasked to create a CTA campaign for Médecins Sans Frontières/Doctors Without Borders to be used on their Instagram. I designed 4 tiles exploring visual and communication elements through the use of Adobe Illustrator, whilst following MSF’s brand guidelines. Through this project I was able to expand my knowledge of CTA language in social media posts, and expand on my visual communications.

Tile 1 and 2

Tile 3 and 4